Tag: TheMarketingblog

Laughter Spot : “The one about the young percussionists”

A wise old gentleman retired and purchased a modest home near a junior high school. He spent the first few weeks of his retirement in peace and contentment. Then a new school year began.

The very next afternoon three young boys, full of youthful, after-school enthusiasm, came down his street, beating merrily on every trash can they encountered. The crashing percussion continued day after day, until finally the wise old man decided it was time to take some action.

The next afternoon, he walked out to meet the young percussionists as they banged their way down the street. Stopping them, he said, “You kids are a lot of fun. I like to see you express your exuberance like that. In fact, I used to do the same thing when I was your age.

Will you do me a favour? I’ll give you each a dollar if you’ll promise to come around every day and do your thing.”

The kids were elated and continued to do a bang-up job on the trash cans. After a few days, the old-timer greeted the kids again, but this time he had a sad smile on his face. “This recession’s really putting a big dent in my income,” he told them. “From now on, I’ll only be able to pay you 50 cents to beat on the cans.” The noisemakers were obviously displeased, but they did accept his offer and continued their afternoon ruckus. A few days later, the wily retiree approached them again as they drummed their way down the street.

“Look,” he said, “I haven’t received my Social Security check yet, so I’m not going to be able to give you more than 25 cents. Will that be okay?”

“A lousy quarter?” the drum leader exclaimed. “If you think we’re going to waste our time, beating these cans around for a quarter, you’re nuts! No way, mister. We quit!”

And the old man enjoyed peace.

The post Laughter Spot : “The one about the young percussionists” appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/07/laughter-spot-the-one-about-the-young-percussionists/

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NewVoiceMedia wins 2018 Customer Sales and Service World Award

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, today announced that it has won a 2018 Customer Sales and Service World Award for the NVM Platform.

The annual Customer Sales and Service World Awards programme, with active participation from a broad spectrum of industry voices, encompasses the world’s best in sales and service or contact centre individuals, teams, departments, and achievements. The NVM Platform received a gold award in the Cloud Computing/SaaS Product or Service for Contact Center category.

NVM’s global cloud telephony platform is an intelligent, multi-tenant contact centre and inside sales solution that joins up all communications channels and plugs straight into an organisation’s CRM software for full access to hard-won data. With a true cloud environment and proven 99.999% platform availability, NVM ensures complete flexibility, scalability and reliability.

“We are honoured to be recognised as gold Customer Sales and Service World Award winner”, says John Eng, Chief Marketing Officer at NewVoiceMedia. “Our cloud contact centre platform is helping companies worldwide transform their sales performance and deliver a more emotive customer experience, and this achievement underscores our commitment to help businesses looking to improve and compete on customer experience”.

For more information about NewVoiceMedia, visit www.newvoicemedia.com.

The post NewVoiceMedia wins 2018 Customer Sales and Service World Award appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/07/newvoicemedia-wins-2018-customer-sales-and-service-world-award/

Senior hires further strengthen talent at Havas helia

Havas helia in Cirencester announces two new senior hires to their leadership team, as part of their continued growth and expansion.

Havas helia today announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins.

Both seasoned marketing professionals, Kitcatt and Lee will be joining as Non-Executive Director and Business Strategy Director respectively. Working directly alongside the agency’s Managing Director David Macmillan as he turns up the heat on Havas helia’s ambitions, Kitcatt and Lee’s expertise will help maximise talent and potential at the agency and raise the bar on creative output.

Having started his career in Cirencester at Brann, Kitcatt is best known for co-founding Kitcatt Nohr Alexander Shaw. He brings with him extensive creative agency experience, and has worked with brands including Lexus, Waitrose, AXA, VSO, DogsTrust, HSBC, Sky and the NSPCC. Kitcatt has been informally working with Havas helia for some time but will now be working with the senior management team on a permanent basis. His remit includes driving creative output on clients Gap and Pets at Home.

With over 30 years in the business, Lee brings with her substantial international experience from across the network agency landscape. Originally an award-winning writer and CD before moving into planning, she held roles at Ogilvy, Young & Rubicam, Wunderman and Saatchi & Saatchi before joining Nomads as Global Chief Strategy Officer, where she worked on clients including Emirates, Pampers, Mead Johnson Nutrition, Grolsch and National Geographic. At Havas helia, Lee will be working directly with Diageo, Volvo and Unilever to raise the bar on the strategic and creative thinking.

David Macmillan, Managing Director at Havas helia said: “I am delighted that Paul and Lisa are joining the team at a time of real momentum and dynamism for the agency. Paul will deliver expertise from his distinguished CRM career and Lisa is a strategic visionary who I have long admired. She will be working directly with clients, to give them a level of strategic thinking she’s previously deployed on numerous global brands with resounding success. The agency is in a strong position following a streak of new business wins, awards wins, and 20% year-on-year growth and the pair’s extensive creative experience will undoubtedly have a positive impact.”

Lisa Lee, Business Strategy Director at Havas helia said “I was hugely impressed by the quality of thinking at Havas helia and am very excited to be joining an agency with clients such as Diageo, Volvo, and Royal Mail, particularly as they are winning so many awards. I look forward to working with the Management team here to continue their success.”

The post Senior hires further strengthen talent at Havas helia appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/06/senior-hires-further-strengthen-talent-at-havas-helia/

Archant Dialogue relaunches Bentley Magazine in June 2018

Archant Dialogue is proud to announce the relaunch of the Bentley Magazine for Bentley Motors.

The quarterly publication has a fresh new design that celebrates the Bentley marque and inspires customers with luxury lifestyle features.

The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed music exclusively for Bentley’s Bentayga Hybrid. Inside, Tina talks about her inspiration for the music and her life as one of the world’s most sought-after classical performers.

Other features include former Tour de France cyclist Adrian Timmis’ return to Mont Ventoux 30 years after he tackled the mountain’s gruelling ride, but this time he’s driving a Bentley; an interview with kinetic sculptor Ralfonso; the art of advertising as ‘Wall Dog’ painters design giant murals for luxury brands across the globe; contemporary artist Yayoi Kusama; insight into the world of customised denim; and Bentley’s expert team of veneer hunters as they search for the perfect tree in the Mississippi wetlands.
Dialogue was appointed by Bentley in January 2018 after a successful competitive pitch to produce the magazine and associated content assets.

The contract includes management of all aspects of Bentley Magazine’s production, including concept ideation, story generation, commissioning, copy editing, competitions, design and photography, and working with Bentley’s in-house editorial team. In addition, associated digital assets, including video, are created for use on the Bentley website and social media channels.

Dialogue also introduced a new advertising model for Bentley Magazine which offers sector exclusivity to brands, allowing them to reach Bentley’s distinctive and affluent audience and be part of this new era for the publication.

According to Craig Nayman, Dialogue’s Executive Director: “In our initial pitch to Bentley we were asked to push the boundaries of the magazine, to really inspire the Bentley community and to produce something that reflects their philosophy of ‘being extraordinary’. I’m delighted that this re-launch delivers against this brief. Importantly, it was also engineered to deliver an attractive package for advertisers, which was immediately recognised and allowed us to bring some extremely high quality partners on board.”

Dialogue’s Agency Director, Zoe Francis-Cox, added: “The synergy between Bentley Motors and Dialogue has been outstanding. Our goal was to break the mould of automotive titles and create an extraordinary magazine for an extraordinary brand – and our teams have exceeded this, delivering incredible quality for discerning customers and prospects. I’m looking forward to developing the relationship with Bentley Motors even further.”

The post Archant Dialogue relaunches Bentley Magazine in June 2018 appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/06/archant-dialogue-relaunches-bentley-magazine-in-june-2018/

Red Bee’s annual TV Quiz Winner Revealed: Channel 4 steals the TV knowledge crown from BBC

Channel 4 triumphed over BBC, ITV and Viacom with their industry knowledge at Red Bee’s annual TV Quiz yesterday, stealing the trophy – an engraved cup – from last year’s winner, BBC Studios.

Hosted by the ultimate quiz master, Mastermind icon and Today programme host, John Humphrys, the event saw leading international broadcasters including Fox, ITV, NBCUniversal, C4, BBC, Viacom and TV Licensing, battle it out in a high-level trivia skirmish. Hosted by Red Bee at the Sway cocktail bar in London, the teams were quizzed on everything from Black Mirror to Love Island.

Red Bee organised and held the TV quiz for the first time in 2017. After last year’s successful, entertaining and competitive evening, Red Bee decided to make the quiz an annual event for the industry.

Christopher Godfree, Head of Client Services at Red Bee, said: “We had a great time last night, and want to thank all the teams who competed. The TV quiz is always a fun and competitive format, and most importantly it’s a great opportunity for broadcasters and brands to network in a totally informal way. We’ll go even bigger and better next year, so watch this space.”

The post Red Bee’s annual TV Quiz Winner Revealed: Channel 4 steals the TV knowledge crown from BBC appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/06/red-bees-annual-tv-quiz-winner-revealed-channel-4-steals-the-tv-knowledge-crown-from-bbc/

NewVoiceMedia named Leader in Ventana Research’s 2018 Contact Center in the Cloud Value Index

NewVoiceMedia, a global provider of cloud contact centre and inside sales technology, has been named a Leader by Ventana Research in its 2018 Value Index for Contact Center in the Cloud. NVM achieved top positions for Reliability and Validation, for its efficient operations, global capabilities and customer satisfaction.

Ventana Research’s quantified, research-based index evaluates both vendors and their technology, assessing products for contact centre needs ranging from handling, capturing and analysing customer interactions to engagement, operations and agent management. Using the Value Index, organisations can examine cloud contact centre vendors’ offerings in the context of their own requirements.

NewVoiceMedia has been positioned as the Leader in the Value Index’s Reliability category. The classification involves evaluation criteria intended to ensure that solutions can deliver the performance and scalability required. This includes the nature of the product’s support for an organisation’s IT architecture, together with the sophistication of its development, customisation and configuration support.

The company is also a Leader in the Validation category, which examines vendors’ commitment to their market segment along with the breadth of their communication of relevant information. This includes the extent to which the company is focused on and committed to its product, how stable its management and financial conditions are and what existing customers say about the business and its products.

Mark Smith, CEO and chief research officer of Ventana Research, comments, “To remain competitive, organisations must deliver the best possible customer experience through all channels of engagement. To provide a seamless and consistent customer experience, businesses must integrate channels of communication, share all available information among the employees and systems handing interactions, and maintain context as customers move from channel to channel. The Value Index provides businesses with the ability to assess cloud contact centre software and determine the readiness of their existing and potential new vendors, enabling them to provide that differentiated customer experience.

“NewVoiceMedia has invested significantly to provide a simplified user experience for those organisations that need to operate an omnichannel contact centre within Salesforce. Focusing on the customer experience needed across service and sales departments, NVM provides sophisticated speech and conversation analytics to optimise interactions through coaching and guidance. The company is rated as a Value Index Leader for Reliability, for its focus on efficient operations and its product’s ability to operate across data centre operations around the globe”.

In NewVoiceMedia’s recent Spring ’18 release, the company unveiled key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. With the NVM Platform, businesses can route voice and interactions through email, chat, SMS, video and social channels in an integrated and unified manner, uniformly empowering digital and voice agents, optimising resources and improving management of KPIs across all customer interaction channels.

Dennis Fois, CEO of NewVoiceMedia, said, “We are delighted to be named a Leader in Ventana Research’s Contact Center in the Cloud Value Index. Digital transformation is about changing the way businesses operate and interact with customers to provide a better experience, and we’re passionate about making every conversation great irrespective of the channel chosen by the customer. We’re proud to be attracting some of the world’s highest-growth businesses as we continue to drive innovation that helps them provide this rich, consistent and integrated experience to serve better and sell more”.

View a complimentary copy of the Ventana Research 2018 Value Index for Cloud Contact Center in the Cloud.

For more information about NewVoiceMedia, visit www.newvoicemedia.com.

The post NewVoiceMedia named Leader in Ventana Research’s 2018 Contact Center in the Cloud Value Index appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/06/newvoicemedia-named-leader-in-ventana-researchs-2018-contact-center-in-the-cloud-value-index/

Employees as brand advocates: First impressions count

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign. In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential.

Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

Why brand matters to employees

If your brand is mismatched to the products and services that you offer, how can your employees fully embrace and promote the ethos of your business? A strong brand is as important to your employees as it is to your customers and clients. It should inspire them to perform their tasks to support and integrate the culture of your business into everyday operations.

  • Boosts Engagement

Engaged employees are more productive and are unified in their wishes to excel and turn into brand ambassadors rather than simply employees. You can develop this sense of engagement by introducing a workplace uniform. A new range of corporate clothing by 4imprint is a prime example of how your brand can be used in everyday operations to make a good first impression to customers and colleagues alike.

This is because creating the right first impression can help instil confidence and trust in the brand and your business, as the infographic from 4imprint shows below. After all, how you operate within your organisation is intrinsically linked to how you want it to be perceived from the outside!

  • Provides a Consistent Business Image

Whether you have a new starter or have had people working for you for years, there’s an aspect of how people decide to dress for work at your organisation that can cause concern. 7 out of 10 new employees have stated that having branded business clothing would have made their first day easier to manage, with 95% identifying that making the right first impression was very important to them. One of the most common worst impressions which a new employee can make is, quite simply, turning up underdressed for their role.

Professional workplace clothing eliminates the stress that dressing for work can cause and allows you to have control over the business image you wish to project and how your employees represent your business.

  • Increases Corporate Identity

Having a recognisable brand is important to distinguish you from your competitors and is a way of advertising your business and boosting brand awareness. A strong corporate identity signals to customers key information your brand and they will have expectations associated with it. It also provides a clear framework for your employees to work within and the standards which you expect from them.

Your brand is more than a logo that you have chosen to represent your business; it can be a valuable tool that can help your business grow from the inside out. Research has shown that the first 26 seconds of meeting someone is all that it takes to make a decision about a brand, company or person, so it is vital that you pay attention to the finer details.

Introducing company uniforms can help your employees become brand advocates and are a successful way to boost your employees’ engagement with your business to create a consistent and lasting impression on your customers and clients.

Making your business stand out from the crowd is the goal of every organisation’s marketing campaign. In a world where competition comes from beyond your geographical location, hitting the right chord with your customers is essential. Every aspect of your business should be geared towards adding value to your brand, and one area that you should consider is how your employees represent your brand.

Why brand matters to employees

If your brand is mismatched to the products and services that you offer, how can your employees fully embrace and promote the ethos of your business? A strong brand is as important to your employees as it is to your customers and clients. It should inspire them to perform their tasks to support and integrate the culture of your business into everyday operations.

  • Boosts Engagement

Engaged employees are more productive and are unified in their wishes to excel and turn into brand ambassadors rather than simply employees. You can develop this sense of engagement by introducing a workplace uniform. A new range of corporate clothing by 4imprint is a prime example of how your brand can be used in everyday operations to make a good first impression to customers and colleagues alike.

This is because creating the right first impression can help instil confidence and trust in the brand and your business, as the infographic from 4imprint shows below. After all, how you operate within your organisation is intrinsically linked to how you want it to be perceived from the outside!

  • Provides a Consistent Business Image

Whether you have a new starter or have had people working for you for years, there’s an aspect of how people decide to dress for work at your organisation that can cause concern. 7 out of 10 new employees have stated that having branded business clothing would have made their first day easier to manage, with 95% identifying that making the right first impression was very important to them. One of the most common worst impressions which a new employee can make is, quite simply, turning up underdressed for their role.

Professional workplace clothing eliminates the stress that dressing for work can cause and allows you to have control over the business image you wish to project and how your employees represent your business.

  • Increases Corporate Identity

Having a recognisable brand is important to distinguish you from your competitors and is a way of advertising your business and boosting brand awareness. A strong corporate identity signals to customers key information your brand and they will have expectations associated with it. It also provides a clear framework for your employees to work within and the standards which you expect from them.

Your brand is more than a logo that you have chosen to represent your business; it can be a valuable tool that can help your business grow from the inside out. Research has shown that the first 26 seconds of meeting someone is all that it takes to make a decision about a brand, company or person, so it is vital that you pay attention to the finer details.

Introducing company uniforms can help your employees become brand advocates and are a successful way to boost your employees’ engagement with your business to create a consistent and lasting impression on your customers and clients.

The post Employees as brand advocates: First impressions count appeared first on TheMarketingblog.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/06/employees-as-brand-advocates-first-impressions-count/