What’s next for Online Casinos? 3D to VR

Online casinos are constantly on the lookout for new ways to improve the gambling experience of their consumers. In the past two decades, the casinos have evolved steadily and the latest technologies have been adapted to offer the players the most realistic experience possible. From playing with high-resolution 3D graphics, live casino games with real [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/whats-next-for-online-casinos-3d-to-vr/?utm_source=rss&utm_medium=rss&utm_campaign=whats-next-for-online-casinos-3d-to-vr

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Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers.

Enhance Your Marketing Expertise with AI

The good news is that you can pivot to engage on a personal level—even on a massive scale—with artificial intelligence (AI) built for marketers. AI helps make sense of all your customer data in the moment so you can truly deliver value-based, relevant experiences, and conversations. Simply put, it enables personalized experiences to a newfound degree. And that makes it possible for you to more effectively get more prospects and customers to engage with your brand.

When built with the marketer in mind, and with all of your customer data in a single location so that it has all the raw ingredients to work with, AI makes this vision a reality because it is designed to look at all you know about each person you’re engaging with. It does so with amazing velocity to quickly and precisely determine the next, right interaction and experience. Put another way, it gives you the speed and precision to engage in the moment with the right message in the right channel at unprecedented rates. And it does this in a much more organic, scalable, and sustainable way than you could ever achieve as a mere mortal.

Making It Real

Explorations of the potential of AI can feel a bit pie-in-the-skyish. So, let’s make this real by outlining actual scenarios where you can apply AI.

  • Predict the right programs for the right people. First, AI built for marketers helps you determine the most logical and effective way to engage your target audiences, helping you plan accordingly. It’s not far-fetched that you will be able to dictate a goal and push a button on your AI-powered “marketing assistant” for recommended programs to run for each audience. That means you can predict and align with your audience’s interests and wants.
  • Personalize with confidence. Next, AI helps you put your plan into action. As you fine-tune and come to trust your AI assistant, you’ll achieve increasingly refined segmentation. In other words, you can personalize with confidence at scale. You’ll know the right interactions, experiences, and content at the right moment in the right channel for everyone you’re engaging with.
  • Perform to the Nth degree. Because AI helps you scale your segmentation and personalization efforts exponentially, 1:1 marketing becomes a reality. With machine-driven predictions and personalization, you can optimize campaigns and experiences at an unprecedented rate. When you drive 1:1 engagement in the moment, you deliver memorable, tailored experiences that convert buyers faster and retain them longer. Simply put, AI equips you to build customers for life and drive exponential growth—all within budget.

What’s Needed to Succeed?

As good as this all sounds, AI is only as good as the data it sits on. It draws conclusions and recommends the right experiences by sifting through and analyzing vast quantities of data. And then it executes those recommendations on your behalf—upon your command—by tying into the systems that drive engagements. So, for AI to truly work, it needs to call upon a centralized repository of everything you know about your prospects and customers. And it needs to interact with your channels of engagement to deliver the right experience to each prospect and customer.

Put this unified marketing platform and integrations in place and you’ll drive powerful results: 1:1 engagement in the moment that converts buyers faster and keeps them coming back. Imagine engaging smarter and growing revenues without increasing your budget. Now that’s truly moving from volume to value!

What potential do you see for yourself and your team when it comes to using AI built for marketers? What impact do you expect it will have? Tell me about your plans and perspective in the comments below.

The post Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

from Marketo Marketing Blog https://blog.marketo.com/2017/10/moving-volume-value-artificial-intelligence-ai-built-marketers.html

Top 10 Web Design & UX Conferences Worldwide

If you’re thinking of launching a design conference or attending one yourself this list should be all you need to get started.

Out of many annual conferences I’ve curated my 10 picks for the top conferences on web and UX design. These each feature something a little different and they all have their appealing specialties. So whether you’re looking to grab a ticket or design a site for your own conference I think you’ll find something in here to grab your attention.

1. Reasons to

Reasons to is very much a creative conference discussing all things design and code. It’s an event for creators whether that means building webapps, mobile apps, websites or anything similar. It’s an international conference giving special attention to people who make things. Coders, animators, filmmakers, artists, you name it.

This may not relate directly to design but it does cover a lot of the design industry. Many speakers come directly from a UI/UX background and many others have worked at big companies like Adobe or Google.

Great atmosphere for the price and a nice conference if you wanna meet face-to-face with more creatives.

2. UX London

As the name suggests, UX London is all UX design without the fuss.

It features plenty of talented speakers along with workshops teaching modern UX design tips. You’ll learn from all kinds of industry experts ranging from brand strategists to technical UX leads on mobile app projects.

This conference runs for 3 days and each day focuses on a specific area. The most recent conference ran topics on product design, service design, and experience design.

If you’re curious to learn more check out the site and try grabbing earlybird tickets if you can.

3. UX Australia

The umbrella of UX Australia houses two different conferences across the country.

The two most recent events include Managing Design for companies & organizations, plus the default UX Australia conference. These ran in Melbourne and Sydney respectively.

UX Australia is typically a 4-day conference and it’s probably the largest gathering for UX information down under. With a huge list of speakers and many workshops covering lots of different topics you’re bound to find something you like here.

Note the workshops typically run for 2 days and the talks/meetups run for another 2 days. So you can buy a ticket for just one part of the conference if you’re hoping to save money.

4. UXDX

Here’s another fantastic UX conf with its home in Dublin, Ireland.

UXDX combines two different areas with content on typical user experience(UX) along with developer experience(DX) for coding webapps or microservices.

Anyone who’s big into the UX or DX industry will find something here. It’s a great resource for anyone getting into DevOps or anyone trying to learn more about either side.

Large brands also frequently take the stage with representatives from companies like Slack, Amazon, and Barclay.

5. Design & Content Conf

Design is just aesthetics without content; writing is just words without design.

These two areas overlap quite a bit so it makes sense for content strategists to care about UX and vice-versa.

The Design & Content Conf is a magical meetup for merging the discussion of content with user experience design. The conference recently hosted in Vancouver and featured a huge lineup of content strategists with practical tips.

It’s a great resource for freelancers and agencies alike who want to plan their content for greater user engagement.

6. An Event Apart

A List Apart first launched in 1999 as a newsletter and has since grown into a massive brand. It features books and many events annually branded under An Event Apart.

These events usually run 2-3 times per year within the continental US.

When it comes to discussion topics the sky’s the limit with speakers covering absolutely everything related to great web design. This includes general user experience along with coding trends, frontend frameworks, content strategies, branding, design tools and so much more.

7. UX Week

The UX Week event is a very pricey conference but if you’re serious about learning it’s worth the entry fee.

It’s a 4-day event where UX professionals from around the world gather together and share tips, inspiration, industry news, and advice for the upcoming year.

As of writing this post UX Week just celebrated its 15th year running which is a huge milestone. Considering the rapidly advancing UX industry I think it’s safe to say this conference will be around for many years to come & it’s one of the more practical UX conferences you can attend.

8. UX Strat

The UX Strat event is all about growth and practical skills. It runs twice a year with one event in the US and another in Europe.

Both events host a number of workshops and teaching sessions with industry leaders to help eager designers catch up with the latest trends. Topics include data-driven UX design, A/B testing, and business-oriented UX strategies.

You can learn more on the main site but also try subscribing to the UX Strat newsletter. It shares relevant tips and upcoming info on the latest industry trends.

9. UX Sofia

UX Sofia runs annually in the city of Sofia, Bulgaria in eastern Europe. It’s quite a flexible conference with an optional timeframe of 5 days hosting speakers, workshops, and networking. The conference technically runs for 3 days but the organizers stick around for 1-2 days afterwards for an optional tour around Sofia.

This is a great way to meet other UX designers and build connections before you head back home.

I can’t say this is the largest UX conference but it’s definitely a big one. Especially if you already live near Bulgaria and could catch a plane ticket for cheap.

10. Push Conference

The vaguely named Push Conference unites creatives from all over the world who share a similar vision of the future.

It’s a tech conference with a focus on people who create apps, websites, and fascinating technology with a compelling user experience.

Push has run for over 5 years with a long list of professional speakers and successful workshops. Most of the speakers come from diverse backgrounds so it’s truly a conference for everyone. If you’re enamoured with building awesome products then Push Conference is worth attending at least once to see what you think.

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from Webdesigner Depot https://www.webdesignerdepot.com/2017/10/top-10-web-design-ux-conferences-worldwide/

NewVoiceMedia wins AI Global Excellence Award for inside sales technology

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, has won a 2017 AI Global Excellence Award in the Best Sales Software category. The awards programme was launched by Acquisition International to recognise and reward the firms and individuals whose commitment to sustained [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/newvoicemedia-wins-ai-global-excellence-award-for-inside-sales-technology/?utm_source=rss&utm_medium=rss&utm_campaign=newvoicemedia-wins-ai-global-excellence-award-for-inside-sales-technology

British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed on Wednesday. The IPA Bellwether report showed that near 70 percent of its survey panel recorded no change in marketing budget since the second quarter. Rising inflation [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/10/109999/?utm_source=rss&utm_medium=rss&utm_campaign=109999

A Quick Guide to Everything You Missed at the Adobe MAX Keynote

With the usual pomp and ceremony of their MAX conference keynote, Adobe have unveiled a whole host of updates to their Creative Cloud suite of applications, together with some almost-new apps.

Wrapped up as new offerings are Adobe XD CC, Adobe Dimension CC, Adobe Character Animator CC, and Adobe Photoshop Lightroom CC. In reality, most Creative Cloud users will already be familiar with the first three: Adobe XD CC has been available in beta since 2016, Adobe Dimension CC was previously available as a beta under the name “Project Felix”, and Adobe Character Animator CC was previously available in beta. Adobe Photoshop Lightroom CC is a stripped down, cloud-based version of Lightroom CC.

In addition, Adobe presented updates to its flagship application Photoshop CC, as well as feature tweaks for Illustrator CC, InDesign CC, and Premiere Pro CC. Adobe heralded the continuing expansion of its Adobe Stock service. Finally, there were hints at Creative Cloud-wide improvements coming soon, including lots from Project Sensei.

What’s New From Adobe

Adobe Sensei

Adobe Sensei is part of the ongoing effort to insert Artificial Intelligence into Adobe products. Unlike some of its competitors—and for obvious business reasons—Adobe is focussed on AI that enables designers rather than replaces them. Think smart(er) guides in apps, and intelligent tool selection.

By blending the art of creativity with the science of data, Adobe Sensei will help free you from mundane tasks and unleash your creativity. We’re constantly working on new innovations that bring the magic of Adobe Sensei to the tip of your brush and transform the entire creative workflow.

For example, Adobe Sensei is used in Adobe Character Animator CC to help naturalize lip-syncing; Adobe Typekit is now using Sensei to enable visual font searching.

Adobe XD CC

A year ago the big news was the release of Adobe Experience Design. Since then it has been rechristened Adobe XD, and now Adobe XD CC. But the addition of “v 1.0” to an app we were already using in our workflow was not the exciting news we were hoping for.

The painfully slow pace of development for Adobe XD CC lends credence to the view that XD was demoed early, as Adobe attempted to stave off challenges from rivals such as Sketch. Today’s announcement that XD is now out of beta affects only those beta testers who do not have a Creative Cloud license, because they can no longer use it.

Adobe promises many new features in the November release, but this is MAX, we wanted something huge!

Adobe VR

As you would expect, Adobe is joining the VR gold rush with updates to Adobe Premiere Pro CC that enables 360 degree video editing, and Adobe After Effects CC with a host of new VR features including a VR Comp Editor and a new VR Converter.

Adobe Dimension CC

Another app previously available in beta, under the moniker “Project Felix”, Adobe Dimension CC is an incredible app to use. It allows designers to mock up 2D artwork in photo-realistic 3D. For packaging designers, the ease of use compared to full grade 3D software is a remarkable time-saver.

Adobe Dimension CC is, in my opinion, the hidden gem in Adobe’s product line.

Adobe Lightroom CC

One of the intriguing directions Adobe has looked in over the last few years is users that it identifies as “enthusiasts”—ie not “professionals”. Adobe Lightroom CC is the latest attempt to make a move sideways, and capture more than the relatively small professional market.

Adobe Lightroom CC is a new cloud-based application that allows you to edit, organize, store, and share photos from anywhere.

Because these names are all getting a little hard to follow, Adobe have renamed “Adobe Photoshop Lightroom CC” as “Adobe Photoshop Lightroom Classic CC” (thanks Adobe!). Adobe Photoshop Lightroom Classic CC is the same desktop-based Lightroom you’ve been using for the last few years, albeit with a few much needed performance boosts.

Adobe Character Animator CC

Adobe Character Animator CC is a nod to those Flash users that liked to work with traditional animation. It’s been used on “The Late Show” and “The Simpsons”.

New features have been included in this release, including improved physics, and visual puppet controls.

Customized Portfolios for Adobe Stock

If you’re an Adobe Stock contributor you’ll now have the ability to customize your portfolio to futher promote your work to Adobe customers. You can customize your header with your best shot. You can also create custom collections of up to 1000 assets, so you can curate your best work in one place.

AdobeLIVE

AdobeLIVE is a new live streaming channel on Behance, designed to provide learning and inspiration from the whole community.

Adobe Exchange Marketplace

The latest iteration of the Adobe Exchange Marketplace merges the previously separate access to third-party applications for Creative Cloud, Document Cloud, and Experience Cloud. This streamlines access to apps like Jira, Wrike, and Pantone for large teams running different Adobe products across their workforce.

Creative Cloud “s”

Adobe Photoshop CC, Adobe Illustrator CC, and Adobe After Effects CC all boast “significant” performance boosts. But new features are largely limited to the new tools that have already been debuted earlier this year.

The big news should have been Adobe XD CC, but Adobe rushed it out in time for last year’s conference, leaving themselves little to shout about in this cycle.

It’s a fallow year for Adobe, with features and apps being consolidated. This iteration of Creative Cloud feels a lot like an iPhone “s” year: they made it a bit faster, but it looks pretty much the same, does pretty much the same, and doesn’t really excite like a truly new edition would.

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from Webdesigner Depot https://www.webdesignerdepot.com/2017/10/a-quick-guide-to-everything-you-missed-at-the-adobe-max-keynote/