11 Free Laravel Video Tutorials For Absolute Beginners

If you can get through the basics of PHP then you’ll have a solid foundation on backend development. It’s knowledge you can use for WordPress coding or even to build your own webapps.

But developers nowadays often use open source frameworks like Laravel. This is by far the most comprehensive framework for PHP development and guaranteed to help you create your own apps, land a job in the industry, or a mix of both!

To get you started with Laravel we’ve compiled the best free video tutorials available on YouTube. They cover a variety of topics on the Laravel environment and will get you up and running in no time.

1. Laravel From Scratch (Multipart)

The Laravel From Scratch series created by Traversy Media is part of their YouTube tutorial library full of great tech and programming videos.

This specific series breaks into multiple parts with part one spanning about 17 minutes long.

It offers a very simple introduction to the topic of Laravel programming and it’s one of the best videos on this topic. You’ll learn about MVC and how Laravel can help with database management, routing, and many similar features.

Give this a shot and see what you think. After 10-15 minutes you’ll know if you want to continue the series or not.

2. Create A Basic Laravel Website

Diving right into the more practical side we have this video spanning well over an hour of quality instruction.

You’ll learn how to install and develop a very simple website running on Laravel. It’s a complete guide for absolute newbies who have never launched or even looked at Laravel before.

Note it does help if you already have a good working knowledge of PHP but you don’t need to be an expert. So long as you understand variables, if/else statements and function syntax you should be OK.

OOP and classes can get tricky but you can learn that stuff as you go.

3. How to Build a Blog with Laravel

I’m a big fan of practice projects when learning new frameworks.

Practice projects force you to pick up the fundamentals, solve problems, and learn as you go along.

That’s why you should definitely save this video series teaching you how to develop an entire blogging platform from scratch on Laravel.

Let it be known this is no easy task. It requires a lot of attention to detail, but it’s also one of the best ways to bring yourself from a novice Laravel coder to a truly competent programmer.

So far this video series totals 47 videos which average between 10-30 minutes long. It’ll take you a while to get through this playlist.

But for the price of free you cannot beat this type of quality education.

4. Bootstrap 4 and Laravel 5.5BS4 and Laravel 5.5

In the past we’ve shared guides on Bootstrap and none of them compare to the detailed instruction of this video.

It’s a full 20 minutes teaching you how to work with the newer Bootstrap 4 framework on the frontend, mixed with a Laravel 5.5 setup on the backend.

This is probably one of the more popular choices for a technology stack on the web. Especially for building quick PHP apps without reinventing the wheel.

Anyone who’s new to Bootstrap (and wants to learn) will really like this video. Plus you’ll find quite a few more like this in the suggestions pane.

5. Laravel 5.5 API

In Laravel 5.5 the team updated their API resources with a bunch of handy endpoints for developers. And in this video you can dig into the newer API along with some of the classic features that beginners may not know about.

The entire tutorial works around dummy data so it’s a great way to practice your coding knowledge without any worry about the content.

Best of all the tutorial code has been released on GitHub making it fully accessible to anyone for free.

6. Custom Login

Sessions and PHP authentication can be some of the toughest subjects to crack.

Thankfully Laravel makes it so much easier; if you know what you’re doing. And that’s the goal of this 15-minute video teaching you how to develop a simple user login feature on Laravel.

You’ll learn how to define custom user roles and even how to terminate sessions properly. A great little intro to this fairly complex subject.

7. Vue with Laravel 5.4 and ElixirLaravel with Elixir and Vue.js

Another popular framework to use alongside Laravel is Vue.js. This works on the frontend as a JavaScript framework and it’s one of the best choices for PHP devs because of the syntax.

If you’d like to really push your knowledge try this video covering Vue, Laravel, and Elixir.

Note this does require some understanding of all 3 libraries so it’s not great for absolute novices. But once you understand the basics you can work through these lessons pretty fast.

8. Point Of Sales System With Laravel, Vue and Stripe

Building an ecommerce UI is super tricky and it’ll challenge you as a developer. It’s also one area worth learning if you’re serious about coding.

With this free video you’ll learn how to develop a POS system running on Laravel and Vue.js. The payments all work through the Stripe API which is free for testing purposes.

Note this is a multi-part series so it may take a few days or weeks to get through it all. But I guarantee you’ll learn a ton if you follow it to completion.

And if you ever get stuck you can find the full source code right here on GitHub.

9. How to Deploy a Laravel App

Once you’ve developed a full PHP app on Laravel you may want to get it live online. But deployment isn’t as easy with Laravel compared to a CMS like WordPress.

That’s why this quick tutorial can show you how to launch a sweet Laravel app online in just about 7 minutes.

It is by far the most detailed and valuable asset for any developer who wants to launch on a VPS. This video uses Digital Ocean and Linode but can work with almost any VPS setup.

10. Deploy Laravel With Elastic Beanstalk

Amazon’s Web Services offers dozens of features, most of which go far beyond simple hosting. Their Elastic Beanstalk is one such example which helps to deploy apps quickly to the web.

If you’ve never worked in the AWS ecosystem and want to get started then check out this handy video. It’ll teach you the basics of Elastic Beanstalk and how you can use it to launch a Laravel application online.

Just note this is a very basic video so it won’t cover everything. It has just enough to get you comfortable deploying through AWS.

11. Idea to Prototype in 105 Minutes with Laravel

Developer Matt Stauffer released a really fun video showing you how to conceptualize, design, and code a working Laravel app in under two hours.

That’s a truly impressive feat and it’s one that every developer can learn from.

It’s one reason why I recommend this video to people serious about coding in Laravel. It’ll help you work under pressure and push through creative blocks.

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from Webdesigner Depot https://www.webdesignerdepot.com/2018/03/11-free-laravel-video-tutorials-for-absolute-beginners/


Consider My Brand: How to Shine Through the Noise

When you meet someone for the first time, you tend to get a feeling as to whether or not they are your type of person. Subconsciously, you collect a lot of information about them and process it in nanoseconds. You analyze their sense of style, body language, cleanliness, hairstyle, language, tone of voice, and overall personality and decide if you have any commonalities.

In general, if there are enough commonalities, you’ll like them, and you’ll be more open to an actual conversation. If that conversation is about a topic you both share a passionate interest in, you’ll likely hit it off with them. As humans, we’re subconsciously judgemental and dismissive. We’re not consciously aware of these decisions, nor do we change how we make them based on whom or what we’re analyzing. We dismiss the majority of brands we see immediately because we analyze brands in the same swift subconscious way we do people. Arguably, even quicker given the market noise and the fact that we’re not bothered about hurting anyone’s feelings in the process.

These nanosecond judgments and dismissals are based, among other things, on a brand’s appearance, language, imagery, color, tone, and message.  You may have some commonalities with your audience but their hyper-dismissive default means you’re getting ignored unless you work very hard not to be.

In this blog, I’ll explain what a brand can do to avoid being cut from consideration before you even have a chance to relate.

What Can Your Brand Do?

First, start with visual appeal. Your identity needs backup (and maybe even a makeover). Your brand needs visual representation to form a look and feel that resonates with your audience. If your visual identity consists of a logo and a couple of stock images, you’re getting dismissed. Period.

Your brand identity, just like your individual identity, has many subtle nuances that shape its look and feel. Your logo, image style, typography, color palette, and graphic elements individually have their own characteristics. Working together as a system, however, they can create a look and feel as individual as any person.

Even if your marketing strategy is highly specific in it’s targeting, your identity needs to appeal to who your audience is, and as importantly, who they aspire to be. If potential customers glance your way and see themselves in your brand, you have just succeeded where the 3,000 brands that came before you on any given day have failed.

Competing for Brand Airtime

Once you have succeeded in grabbing some brief attention, you’re in a race against the clock. Whether your visual impact has won someone’s attention on your website, your social media account or your brochure, your collateral needs to instantly connect.

This is where nine out of 10 brands become another dismissed statistic. You only have a matter of seconds to resonate and most use this time to talk about themselves, which is the equivalent of a “so… what do you think of my guns?” pick-up line. If you have a someone’s attention, you have bypassed their subconscious filter, but they’re not interested in you yet. They’re interested only in commonalities, and you must be laser-focused on highlighting that you have some.

Their Problem=Your Solution

The commonality that your brand needs to highlight in those few seconds of attention is ALWAYS the problem they have that you can solve. When your audience hears a reference to the problem that they have, there’s instantly a sense of commonality, and their immediate thought is “That’s me, I recognize that problem because it’s my problem.”

In appealing to who they are visually and understanding them through their problem, your commonalities become obvious. Their fleeting attention becomes focused attention, and you have put your brand front and center for consideration.

Step Aside and Let Your Competition Scream

Market noise is loudest in the center. This is where all brands start out, shouting as loud as they possibly can, all looking and sounding like a version of each other. The further you push back from that center and distance yourself from the screaming pack, the less likely you are to be instantly dismissed.

The presentation and communication of your current brand will determine how close or far you are from the middle. Regardless, you should do everything you can to put as much distance between it and your brand. Do you need a re-brand? Maybe, maybe not. If you already have an identity that has a look and feel and your communication is tuned in to who your audience is, then making a few simple adjustments can give you some more breathing space from the pack.

Here are some tips to stand out from the crowd:

  1. Understand who your audience is, but also who they aspire to be, and tune your solution story accordingly.
  2. Trade in your stock images for shots that appeal to that aspiration and paint a picture of achievement. Keep in mind that this needs to be related to your solution, a picture of life after an aspiration-fulfilling purchase.
  3. Identify the pain points that your audience has in relation to the problem you solve.
  4. Ask some simple questions around these pain points that will get to the core of your customer’s problems. The goal here is to extract the frustration and emotion they carry that is associated with the problem.
  5. Show understanding and empathy around those pain points. If you solve the problem, then you’ve seen these pain point before.

Conclusion? Keep it Simple

Now, if you’re thinking “Come on, it’s not that simple,” I can understand. Branding and the strategies that go with it can be intricate depending on the business, but at the core, branding is about simplification. As complex as we are as people, we’re still primitive. If we have a problem, we want to solve it. When we feel understood, we open up. Our filters for brands have kicked into overdrive, largely to protect our sanity. Brands that appeal to the primitive nature of their audience and understand their subconscious filters stand apart. With a clear point of view, you can help your audience instinctively know, “That’s my kind of brand.”

What brands are “your kind of brand?” How might you implement these tips with your own brand? I’d love to hear about your experiences in the comments.

The post Consider My Brand: How to Shine Through the Noise appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

from Marketo Marketing Blog https://blog.marketo.com/2018/03/consider-my-brand-how-to-shine-through-the-noise.html

How Incapsula Designed its UX

When you build a site, you need to start with the user experience (UX) and work backwards. Even before you write a single line of code, you’ll need to know who the users you’re writing that code for are, as well as what the client’s objective experience is for those users.

Who Are Our Users?

That is the first question developers at Incapsula asked themselves when redesigning controls on its dashboard. In its case, developers chose to differentiate between customer experience (CX) and user experience. CX relates to customer interactions with a brand, including everything from the application’s appearance to the support a customer receives. For Incapsula, UX is a subset of CX. It relates to user interactions with an interface and how effective a system is at solving a user’s problems. Each case is different.

You’ll find that most clients say they want to establish an online presence, which really means nothing, because literally every site meets that criterion. This is the time to push back, when it’s early on in the relationship. You want to understand your client’s customers as well as they understand them. You’ll also want to understand their business and where the site fits into the business.

In a professional environment this back and forth ends up with the developer getting fired

Too many developers try to shoehorn a template or existing successful design into a new project without doing the hard work and it’s simply not effective. It might make for a quick sale, but they’d be lucky if they get any more than the online presence they asked for.

I’ve found the more time you spend with a client in the early engagement, the easier things go as the process nears completion. It is in the early stages where the site’s needs and expectations are defined. You do this because you want to avoid a professional mistake that many student developers quickly discover. And that is: if needs and expectations are not first established, the project is never ending. Many developers have stories of completing a site for an aunt and the she comes back with some “minor changes,” because the site gave her some new ideas. You make the changes and she has another tweak. And back and forth it goes. In a professional environment this back and forth ends up with the developer getting fired.

Who Are Your Client’s Users?

The first requirement for an exemplary user experience is to meet the exact needs of the customer. No one site will satisfy every customer. If you’re building a retail site for a client, frugal shoppers might want price comparisons up front while high-end shoppers might be turned away by a site emphasizing price. Millennials are frequently cited as a demographic that care more about where the materials were sourced over pricing and presentation. These groups are not in silos and frequently overlap.

Resist the temptation of thinking that you know the customer. Only the business who has hired you knows their customers. They know what it cost to acquire them, maintain them. They know their demographics. The site has to meet these users’ UX expectations. Unless of course, the business is using the site to expand its customer base. These are things you need to learn.

Where Does the Site Fit in the Business Model?

Different sites are designed to perform far different functions. Is the site you’re building a lead generator for your client where potential customers will come to read a blog post and sign up for a white paper? Or is the final stop for a point of sale purchase after the hard selling has been done through an online marketing blitz, or an A/B test campaign. Is the site simply a brochure for an AmLaw 100 law firm or is it probate law firm with the goal of making people fill out a questionnaire.

There are thousands of variations to these because you’ll need to factor income, gender, age and so on. These are things you can’t begin to guess when designing a site. For example, how does a small insurance business that is rebranding its site provide a satisfying UX for both young and old visitors? Actually, it may not need to. The breakdown may not matter along the lines of age. It may be along regions. Insurance is its own animal. The thing is, you don’t know until you meet with the business owner, or marketing director. The more relevant questions that can pinpoint the target customer, the closer you are of knowing that customer and providing a satisfying UX.

Do not criticize an existing site, even misspellings. You’re likely to embarrass someone in the room

Schedule a meeting with the stakeholders to learn about their customers. If the client already has a site, use it to gather questions for the meeting, saying that it appears they are going for this audience. Do not criticize an existing site, even misspellings. You’re likely to embarrass someone in the room. Use that meeting to build a profile of their ideal customer and if they are achieving that now.

You can also use that site to look at its analytics. Who is visiting? What is the bounce rate? What pages are most frequented, etc. Use this information and see if it aligns with their requests.

Understand (Their) Business

The more you understand business fundamentals, the better you’ll understand how to provide the site they are looking for. In the insurance business example mentioned above, what do you think are their greatest costs? Customer acquisition? Differentiation? Fighting the insurance behemoths? These are things that are worth learning before the meeting about their customers. You may have some broad questions about their business pain points as well. Just be careful with these questions; they should really all relate back to the customer.

Develop and Present a Plan

You still haven’t written a line of code, and more importantly the client is now deeply engaged with your process. The plan is the information provided by your client and your vision to provide their customers with a great UX based on who the customers are. Expect push back here. The internal politics that might have emerged during the meetings will make the turnaround slower than you’d like. But better to have the push back here than after you’ve put in all those hours building and rebuilding it.

DDoS mitigator Incapsula was in the process of rebuilding its site using internal developers. Because it’s an in-house project, it has access to all of the above and began to ask questions that if finds important to its business, like…

How Do We Want Them to Feel?

The developers at Incapsula cited five emotional states that users experience when using an enterprise application. These emotions are common yet not exclusive to enterprise applications.

  • Power – Users want to affect real change while using the application.
  • Control – Users want to be the ones directing their application.
  • Assurance – Users want a secure application that performs as intended.
  • Pride – Users want to view their application as superior to market alternatives.
  • Accomplishment – Users want their application to help them achieve their goals.

In its customer reviews, Incapsula discovered that one of the recurring emotional states was that its customers needed a sense of assurance. Users wanted to know that a specific task ran after they clicked. Though the process always ran, the developers added a small indicator to show that it had and users were put at ease.

Incapsula is a larger company that can query customers and improve its CX and UX. But money does not make a great UX. Apple is the richest company on the planet and has a notoriously poor iTunes interface. What started as simple repository for music has become so bloated it’s nearly impossible to navigate unless you spend a lot of time learning it. It looks as if it has had input from too many departments without a person somewhere to say “no”. Apple is trying to please too many groups with one application.


With the stakeholders signed off on the site, you can now start to build. You know the customers, the purpose of the site, and you’ve defined what the new UX will be based on your client’s information.

Clearly understanding why customers that come to a site and what they need works in favor of both the customer and the business, providing the product or service the user wants with as little friction as possible. With your help, companies now have the opportunity to impact their business more effectively when a user uses your client’s services.


[– This is a sponsored post on behalf of Incapsula –]

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from Webdesigner Depot https://www.webdesignerdepot.com/2018/03/how-incapsula-designed-its-ux/


TV Commercial, ‘365 Days in MeUndies’

About MeUndies TV Commercial, ‘365 Days in MeUndies’ Song by Blood Keys Get underwear and socks that fit you and your style, AND that are the world’s most comfortable with MeUndies! Visit MeUndies.com to find your perfect pair!

from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/tv-commercial-365-days-in-meundies/


[Watch] Frustrations about bras, including slipping straps, itchy bands and digging wires

About ThirdLove TV Commercial, ‘Find the Perfect Match’ Women share their frustrations about bras, including slipping straps, itchy bands and digging wires. However, with ThirdLove’s Fit Finder quiz, one customer says she discovered her perfect-fitting bra. ThirdLove encourages women to find their perfect fit by taking the quiz.

from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/watch-frustrations-about-bras-including-slipping-straps-itchy-bands-and-digging-wires/


How to Create an Equal Work Environment

It’s 2018. And as my CEO has said, this is the year to stand for something. As a woman who knows more about SEO, whiskey, and coding than housekeeping, I stand fearlessly alongside those who are focused on making the world a more equal and less gender-defined place.

When I think about the strong and powerful people who have paved the way for me, I am determined to ensure that those who come after me in the workforce have an equal work environment.
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I take March as a time to reflect on how far we’ve come and also as a month where I plan how I can improve the world around me. When I started my first job nearly 20 years ago, I adhered to a dress code that required I wear a skirt and pantyhose to work every day. Just 55 years before that, my grandmother got her college degree in home economics as it was one of the few majors available for women. The progress we’ve achieved is tremendous—but this is by no means a time to pat ourselves on the back and become complacent. Quite the contrary. As my colleague Alexandra Nation said in a blog post last week, there are still many opportunities to make the workplace a more equal and inclusive place, and I’m motivated to do my part.

To further my reflection and improvement plans, this month I’ve been talking with prominent people in the tech space about what we can do together to create a better path for those who come after us.

As Amy Chang said, “I’m grateful to be surrounded by strong women, and I’m passionate about empowering women to pursue careers in tech. Together we can change the face of technology.”

In this blog, I’ll cover how we can best work together to create an equal work environment as well as advice from several influential industry experts.

Stop Gender Pay Gap

“I’ve been in the B2B space for 20 years—I think before anyone even came up with the acronym B2B. The time for the “good old boys” club is over. First and foremost, to create equality in the workplace, we must ensure equal pay. There should never be a scenario where a woman who is filling the same role as a man is not getting paid equally. It pisses me off that we’re sitting here in the year 2018 and we’re still having that conversation.”—Carlos Hidalgo, Founder and CEO of VisumCx

Gender does not determine skill level. Full stop. It’s time to be open and honest about compensation and to have zero tolerance for gender pay gap.

Can’t Find Diverse Candidates? Look Harder

“I regularly have event planners tell me they can’t find women speakers. This is pure laziness. The reason we have events is for experts to share their expertise, experience, and outcomes with the intention of driving revenue for business. It’s ridiculous to consider an event successful when it avoids half of the customer point of view—women. Women drive 70-80% of all consumer purchasing. And we know that what influences B2C buying also impacts B2B decisions. If you want to be better at customer centricity, then bring the voice of your biggest customer to the stage.”—Carla Johnson, Author and Chief Experience Officer of Type A Communications

If you can’t find a female speaker for a panel or find any women to interview for a particular role, you’re not looking hard enough or might be looking in the wrong places. It’s also vital to examine the language you’re using in your job postings. Unconscious bias is a real thing—and could be keeping your team in an unbalanced state. Recognition of bias within your organization is the first step toward equality. It’s okay to not be perfect right away.

This Isn’t a Women’s Issue

“Men in technology have a responsibility to encourage women to seek tech leadership roles, and to actively drive the normalization of women being successful in tech rather than focusing on how ‘special’ it is. When women being successful in tech roles becomes business as usual, we’ll create a positive feedback loop that encourages more women to seek success in technical positions.”—Jim Ruberto, VP of Technology at Intelligent Demand

“I believe that not only do women need to champion and mentor other women but also that men (who currently control spending and decision-making) need to inspire other men to hire, mentor, and ultimately promote qualified female candidates.”—Nancy Shenker, Founder and CEO of sheBoom

In the immortal words of The Doors, ‘the time to hesitate is through.’ We have a duty to each other to make a seat at the table for everyone, regardless of gender. If we only have women championing diversity and change, we will fail.

It Starts at the Top

“In terms of inclusiveness, especially if you’re an organization leader, you need to not only check your own behaviors regularly to ensure you’re getting different perspectives but also be a leader in terms of mentoring. Find opportunities for even those who may not be quite as outgoing that might seek their own. Make it really clear that the culture of your team and your organization has zero tolerance for anything that doesn’t encourage diversity. By being a leader and actively encouraging engagement, involvement, different perspectives, different slants, being respectful and incorporating those, I think that sets the tone for the rest of the organization.”— Jim D’Arcangelo, SVP at UpCity

“If we don’t get more young girls interested in tech, we will continue to be underrepresented. With the fourth industrial revolution, of a truly digital transformation, the world has moved from analog to digital. Soon, every company will be a technology company. My whole model is see it, be it. If you can see it, you can be it. Amy Chang was a mentor of mine and it is now my duty to inspire others as she did for me.”—Jill Rowley, Chief Growth Advisor at Marketo

“Both men and women in tech need to acknowledge that the industry currently has a problem and step-up to train, encourage, and inspire women to take on more leadership roles in the industry. I always loved technology but didn’t see it as a career path. I was introduced to the SaaS world by Jim D’Arcangelo who engaged me to develop top-of-funnel content for a site targeted to entrepreneurial women. I learned the lexicon of MarTech from him and realized that you don’t need to code to play a significant role in the space.”—Nancy Shenker, Founder and CEO of sheBoom

Who mentored you? Who are you mentoring now? What can and will you do to make a better space for those who come after you? Sure, “the struggle is real,” but the point of fighting for change is progressing beyond the status quo. I can tell you that the undergrad and graduate students I mentor are hungry, smart, and motivated as we were at that age, if not more so. They deserve mentorship, leaders, and role models just as you and I did. And if you didn’t have a solid pipeline of mentors available to you early in your career, it’s time to be the kind of mentor you wished you had.

What are you doing to make the workplace a more diverse and equal place? Let’s keep the discussion going in the comments.



The post How to Create an Equal Work Environment appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

from Marketo Marketing Blog https://blog.marketo.com/2018/03/how-to-create-an-equal-work-environment.html


NewVoiceMedia unveils fully-integrated omni-channel solution as part of Spring ’18 release, to deliver exceptional customer experiences

NewVoiceMedia, a leading global provider of cloud contact centre and inside sales technology, announced its Spring ’18 release today, unveiling key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the customer. Making every conversation great with NewVoiceMedia’s omni-channel experience The company, [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2018/03/newvoicemedia-unveils-fully-integrated-omni-channel-solution-as-part-of-spring-18-release-to-deliver-exceptional-customer-experiences/