Only half of online ad campaigns targeted at women in the UK actually reach them – Research by Nielsen

FMCG sector struggles most to reach targets Mobile tends to be better than desktop at hitting target audiences  Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen. Only 50% of ad impressions served in the UK that [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/08/only-half-of-online-ad-campaigns-targeted-at-women-in-the-uk-actually-reach-them-research-by-nielsen/?utm_source=rss&utm_medium=rss&utm_campaign=only-half-of-online-ad-campaigns-targeted-at-women-in-the-uk-actually-reach-them-research-by-nielsen

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