Transactional Email: What is? What is it for? – E-goi

Account registration emails, purchase receipts, password reminders, support tickets, invoices and service alerts are all examples of transactional email and messages. Your newsletter? That’s marketing, and so are your autoresponders. We told you about email marketing automations before. Basically, if you have a one-on-one product/service and shopping/account-centric, transactional is the name of the game. Transactional Email: [more…]

from TheMarketingblog


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