FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data. Essentially, it enables FMCG and retail decision-makers to see ‘what’s happening in the market from every [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/06/fmcg-industry%e2%80%99s-first-truly-open-cloud-based-and-highly-scalable-technology-platform-nielsen/?utm_source=rss&utm_medium=rss&utm_campaign=fmcg-industry%25e2%2580%2599s-first-truly-open-cloud-based-and-highly-scalable-technology-platform-nielsen

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