FMCG industry’s first truly open, cloud-based and highly scalable technology platform.. Nielsen

Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data. Essentially, it enables FMCG and retail decision-makers to see ‘what’s happening in the market from every [more…]

from TheMarketingblog


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