Publisher’s cross-device audience problems solved – Audience Profiles

The product is the first one to measure people’s cross-device behaviour from a single source, thus giving publishers an accurate picture of their unduplicated audience across devices, plus insights like a “day-in-the life” visualisation of their audience and stickiness as they move across devices and publisher properties. The problem publishers have is that audience measurement [more…]

from TheMarketingblog


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