American Eagle’s underwear line, Aerie, stopped retouching photos of their models

About a year ago, clothing brand American Eagle’s underwear line, Aerie, stopped retouching photos of their models. As their CEO Jennifer Foyle said in a statement, “There is no need to retouch beauty.” The results were beautiful And profitable. After putting the nix on retouching, quarterly comparable sales for Aerie were up 9%. 9% for [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/05/american-eagles-underwear-line-aerie-stopped-retouching-photos-of-their-models/?utm_source=rss&utm_medium=rss&utm_campaign=american-eagles-underwear-line-aerie-stopped-retouching-photos-of-their-models

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