Decidedly digital: brands & retailers need to update their technology to keep up with consumer coupon cravings

By Penny Dryden, Valassis Limited For consumers, the appeal of coupons shows no signs of diminishing, with Valassis research showing that UK shoppers alone save £3.3 billion annually using coupons and vouchers. Print coupons are very popular, and the future looks decidedly bright for digital coupons as well, given the benefits for both shoppers and [more…]

from TheMarketingblog


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