Facebook and Meetrics partner for third-party verification of ad views

For the first ever time, Facebook is partnering with a European ad verification company on the viewability and view duration of display and video ads on Facebook services. Facebook and Meetrics partner to provide more transparency in the digital media market Is the social network’s first collaboration with a European ad verification provider. Goal is to offer independent [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2017/03/facebook-and-meetrics-partner-for-third-party-verification-of-ad-views/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-and-meetrics-partner-for-third-party-verification-of-ad-views

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