Research : Nearly half of online ads miss target audience … Nielsen

Mobile tends to be more accurate than desktop when targeting narrower groups Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000 campaigns across 17 countries by measurement company Nielsen. The accuracy of ad targeting varies widely [more…]

from TheMarketingblog http://www.themarketingblog.co.uk/2016/12/research-nearly-half-of-online-ads-miss-target-audience-nielsen/?utm_source=rss&utm_medium=rss&utm_campaign=research-nearly-half-of-online-ads-miss-target-audience-nielsen

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