Interactive 360 Virtual Storefront from TV3 Norway

A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront that allows viewers to purchase and learn more about the products seen in the show. Learn MORE >>>>>> Ole Peder Henriksen, Head of Creative Content at TV3 explains, “the value of the 360 experience is that we can continue to [more…]

from TheMarketingblog


Blunders : Charity accuses UK supermarkets of misleading customers

Tesco faces legal threat over marketing its food with ‘fake farm’ names Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. The Feedback charity is backing the owner of a genuine farm called Woodside Farm – a name Tesco has [more…]

from TheMarketingblog

Healthy eating and “big nights in” drive 2017s fastest-growing groceries

There’s a distinctly contrasting nature to the fastest-growing grocery products of the year as fresh fruit and ‘free-from’ led the way, alongside spirits and sparkling wine. Shoppers in the UK spent £176.4 million more on fresh fruit this year than they did last year, according to Nielsen’s annual analysis of till sales at supermarkets and [more…]

from TheMarketingblog

Customer Engagement: How Well Do You Know Your Audience?

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news.

I’ll lead with the positive:

  • 98% of marketers have customer engagement strategies.
  • 82% believe they have a deep understanding of their audience.

What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message.

The bad news? More than half of customers think brands could do a better job of engaging them. That’s a serious disparity between how well we think we know our audiences and what our customers have to say on the matter.

1:2 of Consumers-Brand Engagement

Let’s go back to that first stat for a second. Almost all of us are investing in engagement, but many marketers are missing the mark. There are three major reasons why this might be happening, and several potential resolutions to consider—let’s take a look:

1. Marketers are Focusing on Engagement for the Wrong Reasons

Most customers believe that their interaction with brands are primarily transactional in nature, and few customers feel like brands are making an effort to build a relationship with them. This may be the root of the engagement perception disparity.

The number one reason why marketers invest in engagement is to boost conversions, but “buy now!” is a transactional, and frankly, linear goal. And relationships are not linear things.

Think of it this way: you meet someone new and develop a friendship with him. You think your new friend is interesting, but he’s always asking you to invest in his company. Over time, those constant requests will inevitably leave you feeling like he only wants to be your friend because he hopes you’ll eventually invest.

To truly engage customers, the goal of engagement must be to develop a relationship—with all the meandering that brings—and connect in a meaningful, authentic way. I promise it will lead to more revenue in the long run, too.

To do a better job of engaging customers, marketers need to evaluate how they define engagement and create goals along with journey that transcends the “buy now!” impulse.

2. Lack of Executive Buy-In Sinks the Best Intentions

Only 56% of marketers believe company executives are aligned with their engagement goals. The C-suite isn’t as convinced that marketers’ engagement strategies are worth the effort—and that’s with a clear push for conversion attached. Now, your new end goal is building relationships. That’s even less likely to drive executive alignment.

Marketing teams must take charge of educating senior leaders on the importance and benefits of engagement. What works best? Consider:

  • Research on your customers’ behaviors, expectations, and demands.
  • Case studies that highlight the successes of other brands that were focused on relationship-building.
  • Examples of competitors’ engagement initiatives.
  • Internal experiments—even if they’re small in scale—that can produce outcomes to share with leadership.

And, consider your audience: executives want to see the bottom line. That’s not a bad thing. What it means is that it’s important to come with plenty of evidence, bring leadership along in your thinking, and stand your ground with data as you advocate for the right way of engaging customers.

Finally, it helps to find an executive sponsor (like the CMO!) who is aligned with your thinking and can coach your messaging to the rest of the leadership team.

3. Engagement Efforts are Spread Too Thin

There’s a lot of inefficiencies that result from a volume-driven engagement strategy. In the digital world, marketers can be everywhere at marginal cost, so we’re often being pushed to add, “one more channel” or to make “one more send.”

But does this more, more, MORE! approach pay off? Findings from Marketo’s The State of Engagement report show that marketers are investing in almost all channels at higher rates than customers are using them:

Channels Currently Being Used Overall

With finite resources, there is a natural toll on the quality of participation on these channels and, more importantly, across these channels.

Instead, you may be better served to ramp down where you’re saying stuff and focus on what you say—that is how relevant and consistent your message is for the intended recipient. Only 15% of B2B and 16% of B2C customers stated that their lack of engagement was the result of brands not offering engagement on the channels they prefer. On the other hand, more than one-third of B2B customers and more than half of B2C customers stated they weren’t engaged because brands send too much irrelevant content.

Irrelevant Content

Instead of focusing on expanding brand presence across multiple channels, marketers should adopt the right tools to identify their most important channels, measure how effective their efforts on those channels are, and drive consistency and relevancy in the experience across channels.

Closing the Customer Engagement Gap

Though marketers are more focused on engagement than ever before and are more confident in their efforts, customers and buyers still aren’t feeling particularly engaged. To close this gap, marketers need to redefine their engagement goals and metrics, secure leadership alignment, and reprioritize their efforts to focus on the channels and initiatives that truly drive engagement.

How are you measuring and responding to customer engagement? What has changed in your strategy in the last year? I’d love to hear about your findings in the comments.


The post Customer Engagement: How Well Do You Know Your Audience? appeared first on Marketo Marketing Blog – Best Practices and Thought Leadership.

from Marketo Marketing Blog

5 fastest shared web hosting providers

When it comes to web hosting, speed and performance are essential. Fast load times is great for customers and even better for search engine optimization (SEO). Search engines like Google prefer fast-performing websites and will rank them higher than slower sites. Research even reveals that for every second viewers spend waiting for a website to [more…]

from TheMarketingblog

The Simple Way to Turn Your WordPress Website Into a Mobile App

Even if your WordPress website is mobile-first and responsive, you could still be missing out on a huge chunk of traffic by not offering your visitors a mobile app, and the smooth user experience that comes with it. The only problem is that it’s incredibly difficult (and expensive) to build a native mobile app from scratch.

Thankfully, there are a number of high-end plugin solutions that can help you turn your existing WordPress website into a fully functional mobile app at a fraction of the cost.

In this post, we’ll run the rule over some of the best plugins to help you turn your WordPress website into a mobile app. But before we begin, let’s quickly take a look at how you can determine whether you need a mobile app for your site and whether or not your site is mobile app ready.

Does Your WordPress Website Need a Mobile App?

The customizable and refined user experience that apps offer has greatly influenced the recent upsurge in mobile traffic. And while having a responsive website that’s optimized for all kinds of devices is enough for some, others may be better off with a mobile app.

That said, not every business needs a mobile app; especially if interacting with it won’t improve your customers’ experience with your brand. However, if your online business will benefit from allowing your visitors to access it offline or store data locally then you might consider developing a native mobile app.

Those of you who are running businesses where it makes sense to have a mobile app need to first make sure your site is mobile app ready before you scramble to find a way to build one. This means that, at the very least, your WordPress website should be mobile-friendly and responsive to help you understand which bits of functionality you’ll need to translate to your app, and which to leave out. In addition to this, it’s also a good idea to take a step back and study your site’s analytics—mainly the metrics that offer insight into your audience’s behavior and the devices they use to access your site.

Once you’ve ticked all these boxes off your list and are ready to jump on the mobile app bandwagon, you’ll presumably want a low-cost solution to help you get there.

4 Plugins to Turn Your WordPress Website Into a Mobile App

If you’ve been thinking of turning your site into an app for some time now then you probably already know how much it costs to have one built from scratch. And, of course, there’s always the lurking fear that your app won’t take off.

The good news is that there are a number of WordPress plugins out there that allow you to dip your toe in the mobile app waters without breaking the bank. In this section, we’ll take a look at four of the best plugins to help you turn your WordPress website into a mobile app and highlight their standout features.


MobiLoud is a mobile app service that takes your WordPress website and turns it into a native mobile app without requiring you to do anything. As of this writing, the service offers two different solutions to their customers: MobiLoud News and MobiLoud Canvas.

MobiLoud News is designed specifically for blogs and news websites whereas MobiLoud Canvas lets you turn all kinds of websites (community, e-commerce, directory, conference, event, and more) into native mobile apps for both the Android and iOS platforms.

The key benefit you get with MobiLoud is that you can instantly publish your app to your own Google Play or AppStore account and even charge for downloads if you’d like.

Key Features:

  • Build a native Android and iOS app.
  • Compatible with BuddyPress and WooCommerce.
  • Allows you to enable rich push notifications and leverage mobile advertising.

Price: Starting at $69 per month


AppPresser is a hybrid mobile app solution that allows users to build Android and iOS apps from their WordPress websites. Unlike MobiLoud, AppPresser is built on top of WordPress and Phonegap (an open-source framework) which means that it creates an additional layer.

If you’re a developer then you’ll feel right at home with the extensive customization options that go into creating a mobile app from scratch with AppPresser. However, if you’re not particularly technically inclined, you may have difficulty getting started.

With AppPresser, you can create an app from just about any WordPress website such as school apps, event and conference apps, WooCommerce apps, and BuddyPress apps.

Key Features:

  • Powerful visual app builder with side/tab menus.
  • Comes with custom extensions for WordPress that allow users to enable camera, geolocation, Facebook login, etc.
  • Makes it easy for users to setup push notifications.

Price: Starting at $19 per month


Web2App is a premium WordPress plugin that allows you to turn your mobile-responsive website into a full, native application. It comes with a wide-range of features that you can use to improve your app’s user experience including push notifications, analytics, splash screen, and pull-to-refresh.

The standout feature on offer with Web2App is that you can turn your WordPress website into a functional app in four simple steps—without having to code a single line. In addition to this, its built-in tabs and drawer feature lets you add as many pages as you’d like and customize them with color and display options, loading bar styles, and tabs.

Web2App is compatible with Admob allowing you to monetize your app from the get-go. In addition to this, you also get access to its rich documentation and series of video tutorials from the user panel to help you get started.

Key Features:

  • Comes with push notifications and pull-to-refresh functionality.
  • Tons of customization options and editable templates.
  • Allows you to display a splash screen and rate my app dialog boxes.

Price: $19


Wapppress is a premium lightweight plugin that is designed to help you turn your WordPress website into a simple yet functional mobile app. Compared to the other solutions in this roundup; Wapppress doesn’t pack an extensive list of features. That said, it does offer support for e-commerce sites and allows users to enable push notifications and auto updating.

The Wapppress plugin works by taking your site and converting it into a simple, classic mobile app layout. While it may not be the best choice for online store owners, it offers enough functionality for content-based sites like news sites and blogs to get started in the mobile app space.

Key Features:

  • Simple, three-step app creation process.
  • Allows you to enable push notifications and auto updating.
  • Makes it easy for users to add custom functionality and third-party scripts.

Price: $19


There are a number of ways your business could benefit from having a mobile app. However, the heavy cost and time concerns linked with native mobile app development have made it difficult for small business owners to explore this ever-growing digital channel.


p class=”p2″>We looked at some plugin solutions that are designed to help you turn your existing WordPress website into a mobile app and, hopefully, you’re in a good position now to take things further yourself.

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